Articles & Appearances

Joelle is a frequent guest on podcasts and a featured in the New York Times, NPR, Medical Economics, CEOWorld, and more. Enjoy the variety of podcasts and perspectives.

Articles & TV

Contentment, Summer 2026 

What is eroding you?

 

The most dangerous stress isn't the crisis. It's the low hum of ordinary Tuesdays that erodes you before you notice. In Contentment, the journal of The American Institute of Stress, I wrote about what that erosion costs, and the happiness tripwires you can place to fight back.

Read What Is Eroding You?

 

Read on Stress.org

KOMO Morning Show 1/19/26

How to support someone with Cancer

 

Joelle joined KOMO's Morning Show on  January 19, 2026 to talk about Crushing the Cancer Curveball and the happiness tripwires you can create to support people facing cancer.

 

Watch on YouTube

CancerToday, 9/11/2025

Creating Tiny Doses of Joy

 

Explore the unique approach Joelle brought to her cancer experience and shares with others

 

Read on CancerToday

NBC, 8/24/2025

Peninsula breast cancer survivor helps others with the disease

Joelle was interviewed by NBC Bay Area for her unique perspective on facing breast cancer and other curveballs prior to her keynote at Cancer Carepoint's annual garden party fundraiser on August 24, 2025.

Available on NBCI

NYTimes, 2/28/2025

Receiving a serious diagnosis can be overwhelming, but the way it's delivered can make a significant difference. In "The Well," from The New York Times, experts share practical strategies for both patients and healthcare providers to navigate these challenging conversations. From preparing questions in advance to seeking support during appointments, the piece offers valuable insights into fostering clarity and compassion when facing difficult news.  (Gift Article)

CEOWorld, 2/10/2025

In my latest article for CEOWORLD magazine, "A CEO's Strategic Guide to Leading People Facing Cancer," I explore how cancer impacts entire organizations, not just individuals. As leaders, it's crucial to anticipate and prepare for moments when our team members confront this challenge. I discuss strategies to support employees through such times, emphasizing the importance of empathy and proactive planning. 

NPR's 51%

On this week’s 51%, we speak with author Joelle Kaufman about her new book Crushing the Cancer Curveball. After helping both her mother and sister battle breast cancer, Kaufman voluntarily sought a mastectomy in 2023 — only to be diagnosed with cancer the day before her surgery. Part memoir, part guidebook, Crushing the Cancer Curveball compiles Kaufman’s best advice on how to advocate for yourself as a patient, how to break the news to family and friends, and how to feel like you’re still living your life, even when you're fighting for it.

Medical Economics Journal, 1/14/25

The first line of defense: How primary care doctors can guide patients through a cancer diagnosis

CEOWorld

Leading through Life's Toughest Curveballs - How to React when an Employee Shares a Cancer Diagnosis

Joelle in 60 second clips

Subscribe to the Instagram feed for regular doses of happiness tripwires, resilience builders, and growth opportunities. 

Podcasts

How a I Went From Patient to Advocate by Helping Caregivers Navigate Hospitalizations

Released on 7/16/2026

In this episode of Prescription for Admission, Dr. Monique Nugent speaks with Joelle Kaufman, host of Kicking Cancer’s Ass Podcast, about the realities of navigating cancer hospitalization from both the patient and caregiver perspectives. Together, they discuss how families can prepare for hospital stays, communicate needs, create boundaries around visitors, and support each other through some of life’s most difficult moments.

Listeners will learn:

  1. How to prepare for the waiting, uncertainty, and emotional challenges that come with cancer hospitalization.
  2. How caregivers can support their loved one while also protecting their own physical and emotional well-being.
  3. How to have difficult conversations about treatment decisions, quality of life, and honoring what matters most to the patient.

Listen to this episode to discover practical ways to make cancer hospitalization feel less overwhelming and help patients and caregivers feel more supported, prepared, and connected.

Available on Apple | Captivate | Spotify

Cancer and Life's Unexpected Turns

Released on 7/8/2026

Joelle Kaufman is a cancer survivor and the author of Crushing the Cancer Curveball. In this episode, she shares insights from her own cancer journey and the mindset shifts and practical steps we can take to prepare for and navigate a cancer diagnosis and other curveballs in life. 

Brain Shaman is a philosophical and scientific journey towards better brain health. Michael Waite discusses how you can change your brain state and overall nervous system via behavior, nutrition, nature, and technology. 

Available on Apple | Amazon | Spotify

Overcoming Anything

Released on 1/20/2026

Joelle Kaufman is the author of Crushing the Cancer Curveball and the host of Kicking Cancer’s Ass, a podcast dedicated to helping people replace victim narratives with victory laps. Drawing on decades of lived experience and a 25-year career building technology companies in Silicon Valley, Joelle teaches a powerful “Curveball Approach” that helps people reclaim agency, build resilience, and create meaning—no matter what life throws.

Key Takeaways

· You never choose the pitch, but you always choose the swing: curveballs happen—your response is where your power lives.

· Waiting and uncertainty can be the hardest part—create practical “next steps” to reclaim control.

· “Happiness tripwires” aren’t fluff—they can change your physiology, your mindset, and your experience of treatment.

 

Available on Apple

Healthy Longevity

Released on 3/18/2025

With special guest - Dr. Laura Esserman, MD, MBA, Director of the UCSF Breast Care Center

Dr. Comite (Florence), Dr. Esserman (Laura) and I have a fact filled, inspiring, science-filled, and actionable conversation about personalized screening, precision medicine, the future of prevention, and the curveball approach to cancer. It's one of the most comprehensive, provocative, educational, and joyful conversations I've had and is well worth listening to. 

Available on Spotify, Apple Podcasts

Confidence Through Health

Released on 3/26/2025

In this episode of Confidence Through Health, I share the deeply personal journey that led me to write Crushing the Cancer Curveball. Having grown up with breast cancer shaping my family and experiencing my own diagnosis in 2023, I’ve learned how critical it is to have a clear, compassionate guide through prevention, diagnosis, treatment, surgery, and recovery. With one in eight women impacted in their lifetime, I hope this conversation helps you feel more prepared, less alone, and ready to face whatever curveballs come your way.

Available on Apple Podcasts

Executive Encore

Released on 2/4/2025

How do you lead, thrive, and even find joy in the face of life’s toughest challenges? In my conversation on Executive Encore, I share how my battle with breast cancer became one of the most transformative years of my life. We discuss the power of mindset shifts, the Curveball Method, and how leaders can turn adversity into growth. Whether in business or life, curveballs are inevitable—but with the right approach, you can crush them.

KAJ Masterclass: The Cancer Patient's Survival Guide: From Diagnosis to Decisions

Live on 2/4/2025

A cancer diagnosis can be overwhelming, but with the right mindset, strategy, and support, you can take control. In my conversation on The KJ Masterclass Live, I share key lessons from my journey—how to advocate for yourself, build a strong medical team, and use happiness tripwires to stay resilient. Whether you're facing cancer or supporting someone who is, this episode is packed with actionable insights to help you navigate the journey with strength and optimism.

State of Work Today

Released on 1/29/2025

In this powerful episode of The State of Work Today, Tim Glowa welcomes back Joelle Kaufman—CEO, bestselling author, and health advocate—to discuss a critical reality: 1 in 200 employees will face cancer this year, impacting workplaces in profound ways. Drawing from her experience as a survivor and author of Crushing the Cancer Curveball, Joelle shares practical strategies for HR leaders and managers to support employees, foster resilience, and lead with empathy—without sacrificing productivity. A must-listen for any leader committed to building a compassionate workplace. 🎧

Roaming with Restless Women

Released on 1/23/2025

In this episode of Roaming with Restless Women, I share my journey as a seasoned go-to-market executive and breast cancer survivor. We dive into my "curveball method," a framework for turning unexpected challenges into opportunities—something we’ve all had to get better at since COVID changed the game. I also open up about my personal battle with cancer, highlighting the resilience, support systems, and positive experiences that helped me through tough times. This conversation is close to my heart and offers practical insights on facing life’s curveballs with courage, community, and grace. I hope you’ll find it as inspiring and empowering as I did sharing it!

The Advisor with Stacey Chillemi

Released on 1/15/2025

Joelle Kaufman joins Stacey Chillemi to share her journey as a generational cancer survivor and her proven Curveball Approach to navigating life’s toughest challenges. Together, they discuss the power of early detection, the importance of building a strong support network, and trusting expert guidance throughout the cancer journey. Filled with actionable insights, hope, and heartfelt moments, this episode offers inspiration for anyone facing adversity. Don’t miss this empowering conversation between two women dedicated to making a difference!

Your Best Day Yet

Released on 12/17/2024

In this episode of Victory Defined, Chief Victory Officer Eric Guy sits down with the inspiring Joelle Kaufman, CEO of GTM Flow and a sought-after leadership coach. Joelle shares how breast cancer has shaped her life since age 13, culminating in her own 2023 diagnosis—the fourth in her immediate family. Despite these challenges, Joelle turned adversity into strength, developing a “curveball” mindset that not only helped her beat cancer but also led to her happiest year yet. Together, Eric and Joelle explore resilience, overcoming adversity, and the mental frameworks that empower leaders to crush life’s curveballs with courage and purpose.

Famous Interviews with Joe Dimino

Released On 12/21/2024

Joelle Kaufman, a seasoned executive, leadership coach, and breast cancer survivor, shares her inspiring journey of resilience and transformation. In this episode, she introduces her "curveball method" for turning challenges into opportunities, reflects on her cancer experience, and offers insights from her upcoming book, Crushing the Cancer Curveball. Tune in for a powerful conversation on advocacy, courage, and embracing life’s uncertainties.

Healthy Mind, Healthy Life -

Released On 12/19/2024

In this episode of Healthy Mind, Healthy Life, Joelle Kaufman shares her transformative journey as a breast cancer survivor, caregiver, and author of the upcoming book, Crushing the Cancer Curveball. Joelle reflects on how her early experiences with cancer shaped her resilience and introduced her "cancer filter" perspective, helping her find clarity amidst chaos. She discusses strategies for navigating the emotional and logistical challenges of cancer, emphasizing the importance of self-advocacy, a strong support system, and creating "happiness tripwires" to maintain positivity during treatment. Joelle’s inspiring story offers listeners hope, empowerment, and practical tools to face life’s toughest curveballs with strength and grace.

Empathy Unbound

Released on 12/16/2024

In this episode of Empathy Unbound, host Andrew dives into a heartfelt conversation with Joelle Kaufman, accomplished CMO, CRO, and author of Crushing the Cancer Curveball. Joelle shares her philosophy on empathy as a cornerstone of leadership and personal growth, reflecting on her experiences as a cancer survivor and caregiver.

Through stories of family, resilience, and navigating life's curveballs, Joelle highlights the importance of advocacy, adaptability, and finding joy in everyday moments. She also discusses her "Curveball Method" for leadership, the power of communication during challenges, and creating happiness "tripwires" to sustain well-being.

Story Samurai

Released On 11/21/2024

 

In this captivating episode of Story Samurai with Ari Block, Joelle Kaufman engages in an honest discussion about parenting, leadership, and the art of storytelling. From managing communication chaos in the workplace to navigating difficult conversations with her kids, Joelle shares practical strategies, her innovative "First Day Memo" concept, and insights on establishing intentional boundaries. With humor and wisdom, she discusses the significance of slowing down, taking risks, and embracing life’s unexpected detours—whether as a leader, parent, or storyteller. 

50% with Marcyelle Combs: The Secret Power of Resilience

Released On 10/9/2024

Joelle discusses the life-changing power of early detection, genetic testing, and proactive measures, emphasizing how knowledge and preparation can save lives. She opens up about finding moments of joy during treatment, the essential role of support from loved ones, and how cancer can deepen appreciation for life and catalyze personal growth. With her signature blend of candor and optimism, Joelle also explores the intersection of resilience, leadership, and storytelling, offering listeners a roadmap to navigate life’s toughest curveballs. 

The Melting Pot: The Power of Resilience

Released On 9/26/2024

In this powerful episode of The Melting Pot, Joelle Kaufman—transformational leader, bestselling author, and creator of the Curveball Method—shares her journey of turning life’s unexpected challenges into unparalleled opportunities for growth. Drawing from her personal experience as a generational cancer survivor and her extensive leadership in Silicon Valley, Joelle discusses how her neuroscience-backed approach has helped over 150,000 professionals and some of the top B2B tech companies build resilience, innovate, and lead with authenticity. 

Keynotes

Chief - Crushing Curveballs

Chief keynote, Crushing Curveballs, was rated a top session of 2024, equipping leaders with actionable strategies to transform life’s inevitable challenges into opportunities for growth, resilience, and success

Cancer Carepoint

Sponsor Keynote for August 24, 2025 Garden Party