Answers

Straight answers to the questions leaders and patients ask most.

Real questions about connection, leadership, and the cancer journey, answered in Joelle’s words and methods.

Popular questions

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    How do I get my team to work better together?
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    How do I keep my best people from leaving?
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    How do I lead my team through an AI rollout?
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    How do I move from firefighting to strategic leadership?
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    How do I stay energized as an executive without burning out?
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    What is the Curveball Method?
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    What is a happiness tripwire?
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    Does connection really improve business performance?
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    How do I build connection on a remote or hybrid team?
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    What should I do right after a cancer diagnosis?
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    How can I support someone with cancer?
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    How do I tell my team or my boss about my diagnosis?
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    What does Joelle Kaufman speak about?
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    How do I book Joelle to speak?

For leaders & teams

Leading people and performance

How do I get my team to work better together?

The best teams I have worked with were not the most talented. They were the ones where people felt seen and safe enough to do their best work. That does not happen by accident. When a team is stuck, I look for the small moments of connection that have gone missing and we put them back on purpose: a real check-in before the status update, a note that lands when someone is underwater, a habit of naming what each person did well. Those are happiness tripwires, and the most connected teams run on them, delivering 18% higher sales and 50% less turnover than the least connected. Connection is not soft. It is the highest-leverage thing you can build.

How do I keep my best people from leaving?

People do not leave jobs. They leave feeling invisible, stuck, or taken for granted. Most leaders find that out in the exit interview, the one conversation that comes too late to matter. I coach leaders to have it early instead: an honest talk about what your best people want next, connection that is deliberate rather than accidental, and recognition specific enough to mean something. The most connected teams lose half as many people. Retention is a connection problem before it is a comp problem.

How do I lead my team through an AI rollout?

Treat AI as staff you manage, not software you install. The leaders who come out ahead stay accountable for the outcome and keep their people close through the disruption, because anxious, overloaded teams do not adopt anything well. Name what is changing. Give people a real role in the rollout. Protect the connection while everything else moves. Judgment, trust, and connection are the exact things a machine cannot copy, so they are what you lean on hardest right now.

How do I move from firefighting to strategic leadership?

Stop being the hero of every fire. The habits that made you great, like jumping into every deal, fixing it yourself, and answering every ping, are the same ones that keep you stuck in tactics once the job gets bigger. I call it the tactical hero trap. The way out is the Curveball Method. You don't pick the pitch; you control your swing. So when something hits, run PAUSE: Prepare, Assess what's signal and what's noise, Understand the patterns and your team's strengths, Strategize a fix that lasts, and Execute without being the single point of failure. Then protect your thinking time with happiness tripwires: small recharge moments set in your calendar before the hard week arrives, so you have the energy to lead instead of react. Strategic leaders still get curveballs. They just stop swinging at every one.

How do I stay energized as an executive without burning out?

Plan your energy like a budget instead of running it until the tank is empty. Burnout is a depletion problem, not a willpower problem, and willpower is a bad system. A calendar is a good one. That's what happiness tripwires are for. Anticipate the hard moments you already know are coming: the board meeting, the end of the quarter, the week after a launch. Set a small recharge in front of each one before you need it, like a walk booked right after the board call, a favorite playlist queued for the Monday slump, or dinner with a friend on the night the numbers land. Then let it trip. Pair that with the Curveball Method. You don't pick the pitch, but you choose your swing, and that includes choosing what not to do. I used these practices to make my cancer year one of my happiest. They work on a hard quarter too.

What is the Curveball Method?

The Curveball Method is a repeatable system for turning the unexpected into an advantage, in the boardroom and in life. It pairs a five-step response framework, PAUSE, with happiness tripwires that keep your energy and your connections strong when everything is moving at once. It is the same approach that carried me through my own cancer, and the one I now use with leaders who want to deliver results without burning down their health or their team. More than 100,000 people across tech have used it.

On connection

Connection and Happiness Tripwires

What is a happiness tripwire?

A happiness tripwire is a small moment of connection, planted on purpose, that lands exactly when someone needs it. A favorite song that shows up in a teammate’s inbox at the Monday slump. A two-line note timed for the afternoon before a brutal deadline. It is deliberate, it is close to automatic, and it is one of the most underused levers a leader has over how people feel and how they perform.

Does connection really improve business performance?

The numbers are not subtle. Against the least connected teams, the most connected deliver 18% higher sales, 23% more profit, 50% less turnover, and 56% better performance. Workplace loneliness costs U.S. employers about $154 billion a year. Sources: Gallup Q12, BetterUp, and HBR. In the age of AI, connection is the one edge a machine cannot copy, which makes it the least sentimental investment on your list.

How do I build connection on a remote or hybrid team?

Remote teams lost the hallway, the coffee line, the walk to the parking lot, all the places connection used to happen by accident. So you build it on purpose instead. I open meetings with a real human check-in before any status. I send small, well-timed signals that someone is seen. I make recognition specific and public. Connection at a distance is not harder than in person. It just will not happen unless someone decides it will.

For the cancer journey

Diagnosis, treatment, and everything after

What should I do right after a cancer diagnosis?

First, breathe. You have more time than the panic is telling you. Then take back the things you can control: get organized, ask for the information you are owed, and pull a small team of people around you. My book and free workbook walk through it step by step, from the questions to ask your doctors to the small rituals of joy that carry you through treatment. You are not a victim of this. You get to be a partner in charge of your own care.

How can I support someone with cancer?

Show up, specifically. “Let me know if you need anything” sounds kind and quietly puts all the work back on the person who is sick. Offer a real thing instead: a meal on Tuesday, a ride to the infusion chair, a playlist for the long appointment. Then keep showing up after the first few weeks, when the crowd thins out and the need is still there. Small, deliberate moments of connection are exactly what help someone heal.

How do I tell my team or my boss about my diagnosis?

You decide how much to share, and when, on your terms. When I told my teams, I was clear about three things: what I needed, what would change, and what would not. Framing it as a plan instead of an apology kept me in charge of the conversation. It is one of the things I speak and write about most, because handling it well protects your career and your care at the same time.

Working with Joelle

Speaking and coaching

What does Joelle Kaufman speak about?

Connection as the human edge in the age of AI, and turning curveballs into advantage. My signature keynote, Happiness Tripwires, hands the room a science-backed way to build the connection that drives sales, keeps your best people, and holds a team together under pressure. I also speak on resilience and leading through change, drawn from 27 years running go-to-market teams and from surviving cancer while I did it.

How do I book Joelle to speak?

Reach out at speak@joellekaufman.com or through the speaking page with your event, your date, and the outcome you need. Tell me what you want the room walking out believing, and we will take it from there.