100,000+
people have used Happiness Tripwires
At companies including Meta, Google, and OpenAI
AS FEATURED IN
As seen in
WHO THIS IS FOR
Happiness Tripwires are how business leaders make every team succeed
CEOs
Improve accountability, innovation, and results by incorporating happiness tripwires into company operations - constant stress impairs problem solving and happiness tripwires lowers stress.
CROs, Head of Sales, and CMOs
A kick-off or offsite for a group that has gotten good at working together and wants to up its game.
CHRO and Chief people officers
Engagement scores sliding, and another survey or engagement initiative will not touch it.
Your best people are doing fine work instead of their best. Meetings that used to have friction now have agreement and nothing else. The hallway became a Slack channel. AI answers faster than the person two desks over, so nobody asks the person two desks over anymore.
None of it shows up as a problem until it shows up in retention. By then another survey won't tell you anything you can act on.
THE METHOD
Anticipate. Set. Trip.
A happiness tripwire has three rules.
01
Anticipate
You point it at a hard moment you already know is coming. The Monday after a launch. The week the numbers land. You know the rhythm of your group - create a powerful pause.
02
Set
You put it in place before the team needs it, not in the middle of the hard week.
03
Trip.
The moment happens naturally, repeatedly creating a boost to you and everyone on your team.
Willpower is a bad system. A calendar is a good one.
Work with joelle
One room, one team, or one leader
Same method in all three. What changes is time and how many people are in the room.
Keynote
Everyone together and all have the same language and shared experience.
30-45 minutes.
8-1,300 people
Workshop
Your team designs its own tripwires in the room and leaves with a set built for how they actually work.
Half a day
One team or leadership group.
Coaching
For the leader who wants the team to be great - innovative, successful, collaborative.
One-to-one, ongoing. Accountability, partnership, and new resources to drive the results you want.
SPEAKING
Bring Happiness Tripwires to your stage.
A 30 to 45 minute keynote, or a half day workshop, built around the outcome you need on the day. Your audience leaves with something they'll use before lunch on Monday.
- Connection people can feel in the room, not a theory about it
- One tool, designed on the spot, that works at work and at home
- A way to keep a team talking to each other while they're all talking to a model
WHERE TO BRING
HAPPINESS TRIPWIRES
- Leadership summits and executive offsites
- Sales kickoffs
- All-hands and future-of-work tracks
- Marketing and women's leadership programs
- Rooms from 8 people to 1,300
- Virtual or in person
Coaching
More successful. Less stressed. Healthier.
Happiness Tripwires built into how you lead, how your team works, and how you live. Joelle coaches go-to-market executives through jobs that keep getting bigger. CROs, CMOs, and the CEOs who hired them. Often for years.
There is usually a waitlist. Find out whether you are a fit, and secure the next open spot.
TRUSTED BY LEADERS AT
Not just inspiration. Results.
Our leadership team workshop with Joelle was one of the best sessions of its kind we could have imagined. We walked away with tools to communicate better.
Working with Joelle has been transformative. She combined speed with depth, diving into my challenges.
“Completely engaging, immediately applicable. Wish I had learned this sooner.”
100%
found it valuable
100%
would book her again
94%
call it engaging
Measured by Talkadot across recent audiences.
INSIGHTS
What's breaking connection at work, and what to do about it.
Connection at work, leading through an AI rollout, and the small things that decide whether a team holds together under pressure. New writing most weeks.
about Joelle
The method got tested somewhere the stakes were obvious.
Joelle spent 27 years running go-to-market as a CMO and CRO at companies that together created $4 billion in value. Her teams posted the highest performance and eNPS in the company at the same time.
When she became a baseball mom, she noticed that what makes a great team in the dugout is what makes a great team at work. Baseball is a game of curveballs. So is everything else.
Cancer was a curveball in her life long before it was her diagnosis. She had been a caregiver nine times by the time she was diagnosed with triple-negative breast cancer in 2023, and she used the same practices to make that year one of her happiest.
Tell me about your event and timing.
Send me the outcome you need on the day and I'll come back with a plan built for it. Or book 25 minutes and we'll talk it through.
Conference Planners
A session your attendees rate highly and your board notices.
IF YOU'RE FACING CANCER
The book, the podcast, and the free resources.
Crushing the Cancer Curveball is a playbook for newly diagnosed people and those around them who want to help but don't know how. Kicking Cancer's Ass is the podcast that goes with it. The workbook and the financial impact calculator are free.
Common questions
Answers
What is a happiness tripwire?
A small moment of connection you set in advance, on your own path or someone else's, aimed at a hard moment you know is coming. It fires on its own when the moment arrives, and it keeps firing. Anticipate. Set. Trip.
How do I book Joelle to speak?
Send your event, your date, and the outcome you need, or book a 25-minute call. Fees are tiered by format, and travel is billed at pre-approved cost.
What does a Happiness Tripwires keynote cover?
Why connection predicts performance, how to design a tripwire in three steps, and how to keep a team talking to each other while they are all talking to a model.
Who is this keynote for?
Executive teams planning an offsite, CROs running a kickoff, chief people officers and heads of L&D, and conference programmers who want the room to leave with a tool.
How do I get my team to work better?
Stop relying on people remembering to connect. Build the moment into the calendar, the ritual, or the process, so it happens whether or not anyone has time for it that week.
What is the Curveball Method?
The framework from Crushing the Cancer Curveball: you never pick the pitch, you always control your swing.