About Joelle

Resilience and joy are the goalposts of my life.

From my mother’s cancer when I was 13, through a Silicon Valley career and my own breast cancer, I found a sustainable success formula: mindset, knowledge, and moxie. I hope it helps you.

My story

One formula, forged in the boardroom and the fight of my life.

Cancer has shaped my life since I was 13, when my mother was diagnosed. It returned to my family ten more times, and in 2023 it came for me: breast cancer, the fourth in my immediate family.

In between, I built a career in Silicon Valley as a go-to-market executive, CMO and CRO for companies including Bloomreach, Adify, and WorkBoard, creating market categories and more than $4 billion in market value, as a full-time working mom, through plenty of setbacks and successes.

Both taught me the same thing: the people and teams who build real connection are the ones who come through. I turned my own hardest year into my happiest, and turned that formula into the Curveball Method, now used by more than 100,000 people across tech.

The operator

What I bring to the work.

  • More than $4 billion in market value created.
  • The Curveball Method, used by 100,000+ people across tech.
  • CMO and CRO for Bloomreach, Adify, and WorkBoard.
  • Harvard Business School.
  • Certified coach (Process Communication Model and transformational coaching).
  • Board roles: UCSF Patient Experience Council and USC’s Pink Test Advisory Board.

In the media

As featured in.

Work with me

Let’s put the method to work.

On your stage, with your leaders, or in your own corner as you face a curveball. Start wherever you need to.