by Joelle K | Jun 29, 2026 | Founders, Leadership, Marketing, Migrate, Product-Market Fit, Revenue, sales
She had one week until the sales kickoff. New platform. Big launch. Skeptical team. She was rehearsing her answer to the question she knew was coming: “Does it actually work?” Here’s what she had: “It’s a first-gen product. There will be...
by Joelle K | Jun 24, 2026 | GenAI, Leadership, Marketing, Migrate
I caught myself doing it at Larridin. I was running marketing on an interim basis, and somewhere in month five or six I noticed the pattern: I was reviewing every piece of content. Editing the headlines. Checking the copy. Approving the publish button. The team was...
by Joelle K | Jun 17, 2026 | Founders, GenAI, Leadership, Migrate
In retrospect, I kept shooting myself in the foot. Not because I lacked talent or drive or the ability to figure things out. I had plenty of all three. But through every major career transition, every high-stakes decision, every moment when the pressure was highest...
by Joelle K | May 20, 2026 | Customer Success, GenAI, Leadership, Migrate, Revenue, sales
A senior marketing leader told me something recently that I haven’t stopped thinking about. His team was a few weeks into a major AI rollout. Enthusiasm was high. A small cohort of internal champions had been trained. Core work processes were being reimagined....
by Joelle K | May 20, 2026 | Customer Success, Founders, GenAI, Leadership, Migrate, Revenue
She came to every meeting prepared. Analysis done. Recommendation ready. Deck tight. And every time, she delivered exactly what was asked for — and then waited to see what the executives would decide. Her peers saw her as brilliant. Her boss knew she was exceeding...
