How does Team Performance Amplifier work?
Phase 1: Amplification Potential Assessment
This discovery phase reveals the prioritized issues compromising team performance and what improvement is possible from the Team Performance Amplifier.
Team Leader Day
Every team reflects its leader. Team Leader Day is an opportunity for the leader to share their goals, challenges, processes, and tried-and-rejected processes. During this time, GTM Flow gains an understanding of the team leader, team culture, and what could unlock greater team performance.
- Explore the history of the team
- Explore the leader’s priorities and challenges
- Assess the opportunity for amplification
Baseline Diagnostic
In addition to the subjective discovery of the Team Leader Day, GTM Flow assesses analytical data to understand and baseline the team performance before starting the Amplifier process.
- GTM Flow Team Assessment
- Team performance, last six months
- Team progress to quarterly goals
Team Capabilities Developed during the Team Performance Amplifier
| Focus | Communication |
| Constructive Conflict | Execution/Results |
| Decision Making | Trust |
| Accountability | Efficiency |
GTM Flow delivers an Amplification Plan. An Amplification Plan is a custom plan for the team and leader to improve the areas with the highest potential.
Phase 2: Execute Amplification Plan
Every amplification plan has multiple elements. Based on the team performance assessment, leader feedback, and performance review, GTM Flow will recommend a capability to build every month for the team and deliver exercises and follow-ups to develop each capability in their plan.
Concurrently, GTM Flow will invest in developing the team leader to support those new capabilities and grow their leadership skills. Together with the team leader, GTM Flow will enforce accountability for the capability follow-up and team's overall performance. GTM Flow will work with the leader to assess team attainment and adjust the capabilities-building efforts based on the outcomes the team is driving.
- Clients in the Advanced & Elite packaged leverage advanced assessments across the team to deepen understanding and accelerate growth.
- Clients in Advanced & Elite will develop a shared language for decision-making and conflict resolution.
Built-In Accountability
GTM Flow starts the Team Performance Amplifier with a contract and commitment between the team leader, team members, and GTM Flow. We revisit this commitment every session. GTM Flow continuously tracks how every team member is investing in new capabilities and publicly shares that data with the team to facilitate team encouragement and competition. Peer feedback ensures that every team member understands their value and contribution to the team and to improving the team. The accountability process is part of capability building, and the skills of following through and asking for support become core parts of the team.
Leader Transformation
Every team reflects its
leader. Team performance amplification is accelerated by the leader becoming very deliberate in their leadership approach and communication styles. Leaders learn where they impact the team - positively and negatively. And leaders are coached through learning tasks and new habits that solidify stronger leadership and more effective communication.
- Twice monthly 1:1 with Joelle
- Identify the leadership skills the team needs to drive the best results.
- Invest in transformation to develop the leader’s empathy, curiosity, creativity, commitment, and wisdom.
Phase 3: Progress Monitoring & Reporting
Following the baseline done with the Amplification Plan, GTM Flow conducts two assessments at the mid and endpoint of the six month Amplification Plan. These assessments include Team Dynamics and objective performance against targets. The data provides the team leader and other sponsors (Board, C-Suite, etc.) objective measures of the return on their investment in the Team Performance Amplifier.
- GTM Flow Team Assessment
- Monthly, Quarterly, Bi-annual performance
- Goal attainment
Leader Transformation
Every team reflects its
Traditional Coaching vs. The Team Performance Amplifier
At GTM Flow, our mission is to unlock the full potential of leaders and their teams. While traditional leadership coaching is effective in helping individuals achieve significant personal growth, the Team Performance Amplifier takes this a step further by focusing on the entire team’s performance through a structured, data-driven approach.
Traditional Coaching
- Focus on the Individual: Traditional coaching primarily revolves around the personal development of the leader. It leverages one-on-one sessions, feedback from direct reports, and observations to help leaders refine their skills and behaviors.
- Subjective Insights: Coaching insights are often based on the coach’s observations and the leader’s self-reported challenges and achievements, making the process highly subjective.
Leader-Centric: The development plan is tailored to the leader, with less emphasis on how the leader's growth impacts the broader team.
The Team Performance Amplifier
- Team-Centric Approach: Unlike traditional coaching, the Team Performance Amplifier is designed to uplift the entire team's performance. It integrates the leader's development with the team's dynamics, ensuring that leadership growth translates into measurable team improvements.
- Data-Driven: The Amplifier uses objective data gathered through comprehensive assessments, such as the GTM Flow Team Assessment and performance metrics over time. This data informs a custom amplification plan that addresses both leadership and team-specific challenges.
- Methodical Improvement: Over six months, the Amplifier methodically enhances team capabilities, from communication and decision-making to accountability and execution. The leader's development is tightly coupled with team progress, creating a cohesive path to success.
Built-In Accountability: The Amplifier fosters a culture of accountability within the team. Progress is continuously tracked, and feedback is shared publicly among team members, encouraging peer support and competition. This approach ensures sustained improvement and higher team engagement.
Why Choose the Team Performance Amplifier?
The Team Performance Amplifier is not just another coaching program; it is a transformative experience that aligns leadership growth with team performance. By providing leaders with actionable insights into their team’s dynamics and performance, the Amplifier enables leaders to make informed decisions that unlock significant, rapid gains in team effectiveness. This integrated approach ensures that leadership development directly translates into business outcomes, making it an invaluable tool for CEOs, marketing, and revenue team leaders aiming for exceptional team performance.
In essence, while traditional coaching focuses on the leader, the Team Performance Amplifier focuses on the leader andtheir team, ensuring that both grow together, driving exponential results.



