by Joelle K | Jun 29, 2026 | Founders, Leadership, Marketing, Migrate, Product-Market Fit, Revenue, sales
She had one week until the sales kickoff. New platform. Big launch. Skeptical team. She was rehearsing her answer to the question she knew was coming: “Does it actually work?” Here’s what she had: “It’s a first-gen product. There will be...
by Joelle K | Jun 24, 2026 | GenAI, Leadership, Marketing, Migrate
I caught myself doing it at Larridin. I was running marketing on an interim basis, and somewhere in month five or six I noticed the pattern: I was reviewing every piece of content. Editing the headlines. Checking the copy. Approving the publish button. The team was...
by Joelle K | Jan 25, 2026 | GenAI, Leadership, Marketing, Migrate, Revenue, sales
Executive Summary When Marc Benioff laid off thousands of support staff at Salesforce, betting that AI could replace human expertise, he made headlines. Six months later, his executive team admitted they had “massively overestimated AI’s capabilities.” Customer...
by Joelle K | Aug 5, 2025 | GenAI, Leadership, Marketing, Migrate, sales
I was about to get fired. Not for missing numbers. Not for a strategic misstep. I was on the chopping block because I’d pushed too hard on someone who didn’t even work for me to do something I needed—something the company desperately needed. I was so...
by Joelle K | Feb 2, 2025 | GenAI, Hiring, Leadership, Marketing, Migrate, Revenue, sales
You need a strategic plan Here’s a truth I’ve learned over 25+ years as a tech executive: Your first 90 days as a C-suite leader are critical, but the most successful executives start planning well before day one. How you approach these first 90 days...
